Women’s Approach to Digital Transformation

The first Digital Innovation TechneValue Club Event!

About: The business world has always been ruled by men, but it’s now women’ turn to take the wheel! Discover the significant contribution they can bring in shaping the digital transformation, both as innovators and as leaders. Listen to women who have been directly involved or have directly followed a digital transformation project in the customer experience field in their company.

When: 8th June 2022, 16.00 – 20.30

Where: Resident Zurich, Kreuzstrasse 24, 8008 Zurich

Who: experts and innovators who are passionate about smart and customer-centric solutions, and who want to adopt increasingly digital solutions, take the opportunity to forge new professional and human relationships, and get insights on the newest trends of the future.

The Agenda

16.00 – 16.10 Opening Remarks (Cinzia Carmagnini, Sales Account DACH area at TechneValue)

16.10 – 18.10 Speeches

• “Human First, Digital Second” — Letitia Petrache, Bataillard AG
• “Conversational messaging and influencer marketing for Dior Addict campaign” — Alessandra Gottardello, Infobip ltd
• “Digital Transformation @ Direct Sales: Mission Impossible?” – Helia Burgunder, VP Omnichannel Europe at Vorwerk Group
• “Riverbed, empowering digital experience” — Mauro Simoncini, Riverbed Technology Inc
• “Enabling the right mindset with design thinking” — Michelle Ligtenberg, Key4 by UBS Switzerland AG

18.10 – 18.30 Closing remarks (Meike Tarabori, Chief Editor at CMM360.ch)

18.30 – 20.30 Apero with networking opportunities

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